OnePlus attracted a lot of attention from early power users by selling flagship devices at a lower price than established brands such as Apple and Samsung. Over the years, the price of the OnePlus flagship has risen until the device is no longer a “flagship killer” but a “flagship”. Recognizing that it is difficult to stay competitive with the launch of its flagship mobile phones twice a year, the company has expanded its product line to include new “Nord” brand low-priced and mid-range mobile phones. did. Fans were skeptical of the pivot, but data show that the move was a huge success for the brand. Counterpoint research, It has led them to remarkable growth in the United States.
According to market research firms, OnePlus achieved more than 400% year-over-year sales growth in the United States in the first half of 2021. Without accurate sales, it’s hard to tell how impressive this growth really is, but it’s clear. That OnePlus currently has a winning strategy.
OnePlus’ growth in the US smartphone market follows the outflow of LG from the smartphone space. Other brands whose sales declined in the first half of 2021 were Google and ZTE, with the latter declining the most. Samsung, Nokia / HMD Global, Apple, and Motorola all saw some growth in the United States, but their growth was much lower than the OnePlus. Again, without accurate sales, it’s hard to tell how successful OnePlus is compared to these other brands, but they’re still on an impressive uptrend. increase.
Report from Counterpoint research In particular, the introduction of multiple low-cost phones, such as the OnePlus Nord N100 and N105G, has allowed OnePlus to grow in the United States. “With the introduction of the N100 and N105G in January, OnePlus quickly gained market share on Metro with T-Mobile.”Said Morris Kleine, Senior Research Analyst. “In addition, we continue to use the latest OnePlus 9 and 9 Pro to increase the presence of premium devices on T-Mobile. OnePlus will continue to increase its presence in the second quarter as LG withdraws from the smartphone market. Despite its expansion, the N100 was one of the best-selling smartphones in Metro for months. “
T-Mobile has also replaced a large number of 5G devices from the Samsung Galaxy A52 to the OnePlus N200. It is one of the most affordable 5G smartphones available on the US market. OnePlus fills the void left by LG and takes advantage of the inability of manufacturers like Samsung to meet the demands of cheap 5G-enabled smartphone carriers. OnePlus can meet demand, making it an attractive option for carriers such as T-Mobile to push to consumers.
As mentioned earlier, other smartphone makers haven’t grown as much as OnePlus. Strong growth was seen from Motorola. This may be due to affordable budgets and companies focusing on midrange 5G phones such as the Moto One 5G Ce. Apple’s iPhone 12 series has proven to be very successful, demonstrating that there is still room for growth in the US premium smartphone space. Google’s next Pixel 6 Series seems to be focused on that segment, but it’s still unclear if it will be able to compete well. With the flagship of Samsung or Apple.
The US smartphone market is slowly but steadily changing, and with the continued success of the Nord series, OnePlus may increasingly focus on low-priced phones in the future.
Featured image: OnePlus Nord N200