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The AMP icon is searching for Google search results

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The AMP icon is searching for Google search results

The AMP icon is searching for Google search results

Google did its best to present its beloved Accelerated Mobile Pages (AMP) project, which promises faster pages on mobile, but ultimately complicates life for web developers and users. Now, five years after showing the AMP bolts alongside search results to show how fast they are, Google has stopped distinguishing between AMP and regular search pages.

This change is slowly expanding as part of Google’s latest changes in page rank in its search engine. Google announced in April that it would no longer force web developers to create AMP pages for better search rankings, typical websites that are supposed to be in the news carousel previously reserved for AMP sites only. Be shown. Google is actually emphasizing AMP around the world – you will not find the lightning symbol anywhere in the future, neither in Google search nor in the news, which has played a major role in the past. Here, Google says, “We’re expanding the use of non-AMP content to enhance the core experience at news.google.com and the Google News app.”

Left: An old image showing the AMP logo. Right: There is no AMP in search results anymore.

In general, this change is very long overdue. No one really likes AMP websites. Although AMP may have helped some smaller publications create better mobile experiences, AMP sites have many limitations that make them worse than HTML websites. For example, real URLs cannot be easily copied and shared directly from AMP sites, and you can not embed polls and interactive forms, which is a problem for our regular weekend polls. .

We can only hope that Google will emphasize AMP on mobile more and instead use its resources to enhance the use of better-performing HTML and JavaScript technologies.

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